Puppies don’t escape a low welfare start to life – study
Researchers show puppies from illegal or low welfare sources remain at greater risk of health problems. Puppies acquired from illegal or low welfare sources are at greater risk of future health problems regardless of their subsequent homes, a new study has concluded. Although fears have grown over many years, RVC researchers say their latest findings […]
How Animal Welfare Certification Can Increase Trust and Sales in the Pet Sector
In the Brazilian pet market — which already moves more than R$77 billion per year and brings together millions of dogs and cats in homes — trust is not a differentiator. It is a requirement. In a scenario where pet owners are increasingly attentive, informed, and discerning, an inevitable question arises: how can you prove, […]
Animal Welfare Policies: Competitive Advantage in the Brazilian Pet Market
The Brazilian pet market keeps growing — and the numbers make that clear. Brazil already has more than 160 million pets, including approximately 62 million dogs and more than 30 million cats. This universe moves more than R$77 billion per year, placing the country among the world’s largest pet markets. This growth, however, brings with […]